Curriculum
Course:
Digital Marketing
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Curriculum
Digital Marketing
About the Digital Marketing
0/1
Course Introduction
self-paced
Preview
Module 1: Introduction to Digital Marketing
0/6
Module 1 Overview
self-paced
Preview
Understanding Digital Marketing
Lesson 1.1
Preview
Digital Marketing Channels
Lesson 1.2
Preview
Digital Marketing vs. Traditional Marketing
Lesson 1.3
Preview
Case Study: Transforming Traditional Marketing to Digital Success: The Case of XYZ Retail
self-paced
Preview
Quiz
10 questions
Module 2: Search Engine Optimization (SEO)
0/6
Module 2 Overview
self-paced
Introduction to SEO
Lesson 2.1
Keyword Research
self-paced
On-Page and Off-Page SEO
self-paced
Case Study: Improving Organic Traffic through SEO for a Local Bakery
self-paced
Quiz
10 questions
Module 3: Content Marketing
0/6
Module 3 Overview
self-paced
Introduction to Content Marketing
Lesson 3.
Content Creation and Strategy
Lesson 3.2
Content Distribution and Promotion
Lesson 3.3
Case Study: Effective Content Marketing for XYZ Fitness
self-paced
Quiz
10 questions
Module 4: Social Media Marketing
0/6
Module 4 Overview
self-paced
Introduction to Social Media Marketing
self-paced
Social Media Platforms and Strategies
Lesson 4.2
Social Media Analytics and Metrics
self-paced
Case Study: Social Media Marketing for "EcoChic"
self-paced
Quiz
10 questions
Module 5: Email Marketing
0/6
Module 5 Overview
self-paced
Introduction to Email Marketing
Lesson 5.1
Building an Email List
Lesson 5.2
Creating and Sending Effective Emails
Lesson 5.3
Case Study: Successful Email Marketing Campaign for XYZ Fashion Boutique
self-paced
Quiz
10 questions
Module 6: Pay-Per-Click (PPC) Advertising
0/6
Module 6 Overview
self-paced
Introduction to PPC Advertising
Lesson 6.1
Setting Up a PPC Campaign
Lesson 6.2
Analyzing and Optimizing PPC Campaigns
Lesson 6.3
Case Study: Boosting E-commerce Sales with PPC Advertising: A Case Study of XYZ Store
self-paced
Quiz
10 questions
Module 7: Digital Marketing Analytics
0/6
Module 7 Overview
self-paced
Introduction to Digital Marketing Analytics
self-paced
Tools for Digital Marketing Analytics
Lesson 7.2
Analyzing and Interpreting Data
Lesson 7.3
Case Study: Digital Marketing Analytics for XYZ E-commerce
self-paced
Quiz
10 questions
Module 8: Developing a Digital Marketing Strategy
0/6
Module 8 Overview
self-paced
Understanding Business Goals and Objectives
Lesson 8.1
Creating a Digital Marketing Plan
Lesson 8.2
Implementing and Monitoring the Strategy
Lesson 8.3
Case Study: Developing a Digital Marketing Strategy
self-paced
Quiz
10 questions
Module 9: Case Studies and Real-World Applications
0/5
Module 9 Overview
self-paced
Case Study Analysis
Lesson 9.1
Lessons from Industry Leaders
Lesson 9.2
Applying Lessons to Your Business
Lesson 9.3
Case Study: Revamping the Digital Marketing Strategy for XYZ Electronics
self-paced
Final Assessment and Feedback
0/2
Capstone Project (Optional)
self-paced
Quiz
20 questions
Additional Resources
0/4
xtraCoaching Guide
self-paced
Practical Tips
self-paced
Career Roadmap
self-paced
Recommended Resources
self-paced
Text lesson
Understanding Digital Marketing
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