Curriculum
Course:
Personal Branding
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Curriculum
Personal Branding
About the Mastering Personal Branding
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Course Introduction
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Module 1: Introduction to Personal Branding
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Module 1 Overview
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What is Personal Branding?
Lesson 1.1
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Practical Exercise 1.1
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Why is Personal Branding Important?
Lesson 1.2
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Practical Exercise 1.2
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The Evolution of Personal Branding
Lesson 1.3
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Practical Exercise 1.3
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Case Study: Building a Personal Brand in the Digital Age
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Module 2: Self-Discovery
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Module 2 Overview
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Identifying Your Values, Passions, and Strengths
Lesson 2.1
Practical Exercise 2.1
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Assessing Your Skills and Expertise
Lesson 2.2
Practical Exercise 2.2
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Defining Your Unique Selling Proposition (USP)
Lesson 2.3
Practical Exercise 2.3
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Case Study: Discovering Authenticity in Personal Branding
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Module 3: Crafting Your Personal Brand
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Module 3 Overview
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Defining Your Personal Brand Statement
Lesson 3.1
Practical Exercise 3.1
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Choosing Your Personal Brand Elements (Name, Logo, Tagline)
Lesson 3.2
Practical Exercise 3.2
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Creating Your Online and Offline Presence
Lesson 3.3
Practical Exercise 3.3
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Case Study: John's Journey to Crafting His Personal Brand
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Case Study: Sarah's Journey to Crafting a Unique Personal Brand
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Module 4: Building Your Online Presence
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Module 4 Overview
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Leveraging Social Media for Personal Branding
Lesson 4.1
Practical Exercise 4.1
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Creating and Managing a Professional Website
Lesson 4.2
Practical Exercise 4.2
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Blogging and Content Creation
Lesson 4.3
Practical Exercise 4.3
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Case Study: Leveraging Social Media for Personal Branding
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Module 5: Networking and Relationship Building
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Module 5 Overview
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The Power of Networking
Lesson 5.1
Practical Exercise 5.1
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Building and Maintaining Professional Relationships
Lesson 5.2
Practical Exercise 5.2
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Personal Branding in the Workplace
Lesson 5.3
Practical Exercise 5.3
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Case Study: Leveraging Networking for Career Advancement
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Module 6: Managing Your Personal Brand
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Module 6 Overview
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Monitoring Your Online Reputation
Lesson 6.1
Practical Exercise 6.1
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Handling Negative Feedback and Criticism
Lesson 6.2
Practical Exercise 6.2
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Personal Branding for Long-Term Success
Lesson 6.3
Practical Exercise 6.3
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Case Study: Managing Your Personal Brand
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Module 7: Personal Branding Success Stories
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Module 7 Overview
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Case Studies of Successful Personal Brands
Lesson 7.1
Practical Exercise 7.1
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Learning from Personal Branding Mistakes
Lesson 7.2
Practical Exercise 7.2
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Leveraging Guest Speakers and Expert Interviews in Personal Branding
Lesson 7.3
Practical Exercise 7.3
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Case Study: Sarah Lee - Building a Personal Brand through Authenticity
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Module 8: Measuring Your Personal Brand's Impact
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Module 8 Overview
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Key Performance Indicators (KPIs) for Personal Branding
Lesson 8.1
Practical Exercise 8.1
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Tracking Your Progress and Adjusting Your Strategy
Lesson 8.2
Practical Exercise 8.2
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Creating a Personal Branding Action Plan
Lesson 8.3
Practical Exercise 8.3
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Case Study: Analyzing Social Media Influence
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Module 9: Ethical Considerations in Personal Branding
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Module 9 Overview
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The Importance of Authenticity
Lesson 9.1
Practical Exercise 9.1
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Maintaining Transparency and Trust
Lesson 9.2
Practical Exercise 9.2
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Ethical Dilemmas in Personal Branding
Lesson 9.3
Practical Exercise 9.3
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Case Study: Navigating Ethical Considerations in Personal Branding
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Module 10: Final Assessment and Certification
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Module 10 Overview
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Course Recap and Review
Lesson 10.1
Final Assessment and Feedback
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Capstone Project (Optional)
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Additional Resources
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xtraCoaching Guide
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Practical Tips
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Recommended Resources
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Text lesson
Case Study: Building a Personal Brand in the Digital Age
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