Curriculum
Course:
Product Management
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Curriculum
Product Management
About the Mastering Product Management
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Course Introduction
self-paced
Preview
Module 1: Introduction to Product Management
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Module 1 Overview
self-paced
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Understanding the Role of a Product Manager
Lesson 1.1
Preview
Key Responsibilities and Skills Required
Lesson 1.2
Preview
The importance of Product Management in Modern Business
Lesson 1.3
Preview
Case Study: Launching a Fitness Tracking App
self-paced
Preview
Quiz
9 questions
Module 2: Product Discovery and Ideation
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Module 2 Overview
self-paced
Conducting Market Research and Identifying Customer Needs
Lesson 2.1
Generating and Evaluating Product Ideas
Lesson 2.2
Case Study: Product Discovery and Ideation
self-paced
Quiz
10 questions
Module 3: Defining Product Strategy
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Module 3 Overview
self-paced
Developing a Clear Vision and Roadmap for Your Product
Lesson 3.1
Setting Goals and Objectives
Lesson 3.2
Creating a Competitive Analysis and Positioning Strategy
Lesson 3.3
Case Study: Defining Product Strategy
self-paced
Quiz
10 questions
Module 4: User-Centered Design
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Module 4 Overview
self-paced
Understanding User Personas and Their Importance in Product Development
Lesson 4.1
Conducting User Interviews and Usability Testing
Lesson 4.2
Iterative Design and Prototyping
Lesson 4.3
Case Study: Improving User Experience for a Mobile Banking App
self-paced
Case Study: Enhancing User Experience through Iterative Design
self-paced
Quiz
10 questions
Module 5: Agile Product Development
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Module 5 Overview
self-paced
Overview of Agile Methodologies (Scrum, Kanban, etc.)
Lesson 5.1
Implementing Agile Practices in Product Management
Lesson 5.2
Managing Product Backlogs and Sprint Planning
Lesson 5.3
Case Study: Optimizing Project Delivery with Agile
self-paced
Case Study: Implementing Agile Methodologies in a Software Development Company
self-paced
Quiz
10 questions
Module 6: Product Launch and Go-to-Market Strategy
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Module 6 Overview
self-paced
Planning and Executing a Successful Product Launch
Lesson 6.1
Developing a Go-to-Market Strategy
Lesson 6.2
Leveraging Marketing Channels and Tactics for Maximum Impact
Lesson 6.3
Case Study: Launching a Revolutionary Fitness Tracker
self-paced
Case Study: Launching "GreenGrove" Sustainable Home Products
self-paced
Quiz
10 questions
Module 7: Product Lifecycle Management
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Module 7 Overview
self-paced
Understanding the Product Lifecycle Stages
lesson 7.1
Strategies for Product Growth and Maturity
Lesson 7.2
End-of-Life Considerations and Product Sunset Planning
Lesson 7.3
Case Study: Optimizing Product Lifecycle Management
self-paced
Quiz
10 questions
Module 8: Measuring Success
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Module 8 Overview
self-paced
Defining Key Performance Indicators (KPIs) for Your Product
Lesson 8.1
Tools and Techniques for Tracking and Analyzing Product Performance
Lesson 8.2
Using Data to Iterate and Improve Your Product
Lesson 8.3
Case Study: Measuring Success in Product Management
self-paced
Case Study: Measuring Success in Product Management
self-paced
Quiz
10 questions
Module 9: Stakeholder Management
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Module 9 Overview
self-paced
Identifying and Engaging with Key Stakeholders
Lesson 9.1
Communicating effectively with cross-functional teams
Lesson 9.2
Handling Conflicts and Overcoming Obstacles
Lesson 9.3
Case Study: Stakeholder Management in Product Development
self-paced
Case Study: Managing Stakeholder Expectations in a Product Launch
self-paced
Quiz
10 questions
Module 10: Continuous Improvement
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Module 10 Overview
self-paced
The Importance of Feedback Loops in Product Management
Lesson 10.1
Establishing a Culture of Continuous Improvement
Lesson 10.2
Personal and Professional Development as a Product Manager
lesson 10.3
Career Opportunities in Product Management
Lesson 10.4
Case Study: Improving User Engagement through Iterative Design
self-paced
Case Study: Continuous Improvement in Product Management
self-paced
Quiz
10 questions
Final Assessment and Feedback
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Capstone Project (Optional)
self-paced
Quiz
20 questions
Additional Resources
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Implementation Guide
self-paced
Practical tips
self-paced
Career Roadmap
self-paced
Recommended Resources
self-paced
Text lesson
Case Study: Launching a Fitness Tracking App
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